Watch "Halftime in America: OFFICIAL Chrysler Super Bowl 2012 Commercial" on YouTube
I love Clint Eastwood don't get me wrong. I loved a young kid watching his westerns glued to the tv imagining that when I got older I would embody that penultimate badass mystique. This is why its so difficult to really knock down this spot. I full heartedly back the essence of this video and believe to an extent what it is trying desperately to illustrate and ultimately sell. My gripe is CE just doesn't sell it well enough. His voice is just too ravaged and his embodiment just isn't what it used to be. I don't feel he as an actor sold this well enough to get me emotionally wrapped up in it. I want really badly to feel apart of this spot but just never felt like I did. On one last note the writing could've been a bit better as well. I did however like the tie in to halftimes, nice analogy.
